First interactive mapping in Spain by Vodafone. On the 15th and 16th of December Vodafone organized the first interactive mapping projections. Passers-by were able to experiment with a unique interactive experience, which was projected onto one of the most emblematic buildings of Madrid in Plaza de España. With their hands, they were able to use a Samsung Galaxy tab to control these projections. This spectacular mapping projection was themed around the galaxy for added effect.
Advertising Agency: Tango, Madrid, Spain
Creative Director: Jonathan Vijuesca Juliá
Creative director: Bruce Ferguson
Interactive: MSA Visuals
Creative director: Memo Akten
Production Manager: Chris Philpott
Published: December 2010