Բլոգիզմ© Ապագայի գովազդ կամ գովազդը ապագայում…

This is me: Adidas China

In China, the idea of its citizens freely expressing themselves is not something that is openly encouraged or promoted. In fact, you could be arrested for speaking your mind. So when adidas Originals wanted to launch a new brand campaign, they knew they had a major challenge. The brand’s core essence is all about being individual and expressing your originality, which is the opposite of China’s social beliefs. The campaign called #thisisme is an unprecedented platform that encourages local Chinese people to truly express who they are and to embrace what makes them unique, no matter what anyone says.

Advertising Agency: TBWA\Shanghai, China
Group Creative Directors: Patrick Tom, Colin Lee
Creative Director: Kate McMullen
Art Directors: Patrick Tom, Kate McMullen, Kenny Huang
Copywriters: Kate McMullen, Sam San
Agency Producer: Ays Tan
Business Director: Catherine Talpey
Account Director: May Wu
Planner: Phyllis Yip
Director: Paul Geusebroek
Director of Photography: Daniel Bouquet
Production Company: SixToes
Executive Producers: Haydn Evans, Tony Tang
Producer: Sariyanti Sannie
Editor: Brian Ent
Audio Production: Audentity Music & Sound
Post Production: Technicolor Shanghai

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