In technological gigants race even days importance. On November 22 the Lenovo broadcasted his new “Lenovo YOGA” ‘s advertising, and while only 8 days later Samsung has released its “AITV S” model in the advertisement. Enjoy!!!
Idea for a new TV commercial called “The Chase” has developed agency Saatchi & Saatchi NY and Saville Productions, production services provided Ukrainian company Radioaktive Film. Lenovo turned movie a masterpiece video art. According to the script, the main character deftly avoids the chase and makes breathtaking tricks, it’s all possible thanks to her most delicate ultrabook convertible in the world – Lenovo Yoga.
As a director infomercial Lenovo made famous by Martin Campbell, who directed two films in the James Bond film “Casino Royale” and “Golden Eye”. It is worth noting that the first commercial for Lenovo director takes this level.
Striking in its scope story filmed in Kiev and Odessa in the last 7 days, especially for frames with the chase was blocked Odessa cargo port, just in photography were used jet skis and army jeeps.
Project team: Agency: Saatchi & Saatchi NY Production Company: Saville Productions Service Production: Radioaktive Film Director: Martin Campbell Executive Producer: Roman Kindrachuk, Darko Skulsky Producer: Valeria Phil