Բլոգիզմ© Ապագայի գովազդ կամ գովազդը ապագայում…

Archive for December 21, 2010

Shorter commercial breaks!!! TVN Channel.

The world’s shortest TV commercial breaks in TVN Channel. The company found the shortest way to inspire the audience.
Advertising AgencyLowe Porta, Santiago, Chile
Executive Creative Director: Kiko Carcavilla
Creative Directors: Cristian Kemp, Sebastian Collantes
Copywriter: Sebastián Collantes, Kiko Carcavilla
Art Director: Cristian Kemp
Account manager: Claudia Delavenne
Advertisements

MINI VENDING MACHINE!!!

There is a MINI to satisfy every craving. And MINI Canada is proud to show this off in its latest initiative: the MINI Vending Machine. In the largest-ever fully-interactive night projection in Canada, the MINI Vending Machine showcases the latest 2011 MINIs with a variety of different colour combinations and accessories, ultimately showing that nobody can do customization like MINI can. How does it work? Passersby are able to interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. Animations include a MINI whipping through an action-packed pinball machine, a MINI doing some serious doughnuts while the vending machine fills with smoke, and a MINI breaking through the vending machine glass and parachuting its way down. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click through to a mobile optimized web page to become a MINI Facebook fan.

Advertising Agency: Taxi 2, Canada
Creative Director: Lance Martin
Writer: Alanna Nathanson
Art Director: Jeff MacEachern
Agency Producers: Sam Benson, Hanna Bratt
Animation: Hatch Studios
Interactive: Forth Wall
Mobile Marketing: Mythum
Projection Company: The Media Merchants
Account Manager: Tina Tieu
Media: Media Experts


Vodafone/Samsung: Connect to the Galaxy map projection

First interactive mapping in Spain by Vodafone. On the 15th and 16th of December Vodafone organized the first interactive mapping projections. Passers-by were able to experiment with a unique interactive experience, which was projected onto one of the most emblematic buildings of Madrid in Plaza de España. With their hands, they were able to use a Samsung Galaxy tab to control these projections. This spectacular mapping projection was themed around the galaxy for added effect.

Advertising Agency: Tango, Madrid, Spain
Creative Director: Jonathan Vijuesca Juliá
Movie: www.thedarkroom.tv
Creative director: Bruce Ferguson
Interactive: MSA Visuals
Creative director: Memo Akten
Technical: http://www.lm-productions.com
Production Manager: Chris Philpott
Published: December 2010