Lenovo YOGA by Martin Cempbel

Idea for a new TV commercial called “The Chase” has developed agency Saatchi & Saatchi NY and Saville Productions, production services provided Ukrainian company Radioaktive Film. Lenovo turned movie a masterpiece video art. According to the script, the main character deftly avoids the chase and makes breathtaking tricks, it’s all possible thanks to her most delicate ultrabook convertible in the world – Lenovo Yoga.

As a director infomercial Lenovo made ​​famous by Martin Campbell, who directed two films in the James Bond film “Casino Royale” and “Golden Eye”. It is worth noting that the first commercial for Lenovo director takes this level.

Striking in its scope story filmed in Kiev and Odessa in the last 7 days, especially for frames with the chase was blocked Odessa cargo port, just in photography were used jet skis and army jeeps.

Project team:
Agency: Saatchi & Saatchi NY
Production Company: Saville Productions
Service Production: Radioaktive Film
Director: Martin Campbell
Executive Producer: Roman Kindrachuk, Darko Skulsky
Producer: Valeria Phil

BONUS! …

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November 2, 2012 | Categories: Short Film, TV SPOT, Viral | Tags: advertisement, Director's cut, Short Film, TV spot | 1 Comment »